What does a website cost in Switzerland? SME prices

A professional website in Switzerland does not have one flat price for everyone. Cost mainly depends on scope, number of pages, design, content, functionality, multilingual needs, eCommerce, integrations, SEO and ongoing maintenance. Without clarifying those factors, quotes are hard to compare — and often more expensive than expected.

Updated: September 2026. To estimate cost realistically, compare website type first — then agency models or fixed prices. Market rates swing with scope; CHF figures without a clear brief are rarely useful. The overview categories below stay qualitative. Concrete MOSS fixed prices come later from the live catalogue.

Website type	Typical scope / model	Best for
DIY / website builder	Template, own work, monthly platform fee	Very small budget, high owner time
One-pager	One focused page, clear offer, contact	Micro-businesses, one clear service
SME business website	Several service pages, SEO structure, forms	Companies with multiple offers and search demand
Online shop / eCommerce	Products, checkout, payments, shipping	Selling digital or physical products
Custom website	Individual functions, workflows, integrations	Special processes after a project-fit call

If you want a website built and do not know the scope yet, start with an overview of professional web design packages — not a comparison of open hourly agency quotes without a frame.

→ See professional websites for Swiss SMEs

What does a website cost in Switzerland?

The pricing logic is simple: more pages, design alignment, content, technology and ongoing responsibility mean more work. A one-pager is cheaper than a multi-page business site. A shop is more expensive than a brochure site because selling features and legal requirements add up.

What matters is fit, not “cheap” or “expensive”. A site that is too small and rebuilt after six months costs more than the right package from day one. A site that is too large with unused features ties up budget without return.

At productised agencies like MOSS STUDIO, entry prices are public and tied to a clear scope. Open hourly rates without a cap often shift risk to you — every extra idea becomes a follow-up invoice.

One-pager

A one-pager is a single, clearly structured page: offer, trust, contact. It fits when you have one main service, little explanation needed and mainly need a professional online presence — for example trades, coaching, a local service or a clearly positioned micro-business.

It is cheaper because there are fewer pages, less copy and less navigation. Typical layouts use a few sections instead of a deep menu. It becomes more expensive — or simply the wrong model — once you need several services, a blog, a shop or strong multilingual support.

At MOSS STUDIO, MOSS One costs CHF 1’290 to build. Ongoing care runs through MOSS Website: CHF 490 per month or CHF 390 per month when billed annually. Hosting and a .ch domain in year one are included in the build package. Extras outside scope: CHF 120/h, quoted upfront and prepaid. With complete materials, MOSS One is live in about a week.

→ MOSS One for a clear one-pager presence

Business website for SMEs

As soon as you have several services, want to be found on Google and need structured content, a one-pager is usually not enough. You need a business website: one page per service, clear keyword logic, forms and an SEO foundation.

That intent sits behind searches like “have a website built Switzerland” or “website cost Switzerland”. Price then depends not only on design, but on research, copy, page structure and technology. Buying design only and “adding content later” often means paying twice — once for the build, once for the rework.

At MOSS STUDIO, the Business Website starts from CHF 2’490. In scope: unlimited pages on a keyword map, copy from your inputs, two revision rounds, up to five integrations (extra integrations CHF 30 each), SEO/AEO foundation and a blog from day one. The first month of MOSS Website care is free with this package. Platforms: WordPress, Framer or Webflow. Delivery is typically two to three weeks after briefing and complete materials.

Not included by default: a second language, heavily customised features, and ongoing ads or SEO retainers after launch — those run as separate subscriptions if needed.

Online shop / eCommerce

An online shop costs more because it sells: product structure, variants, checkout, payments (including TWINT), shipping logic, legal pages and ongoing product care. A checkout error costs revenue — so the work is heavier than for an information site. Platform choice (Shopify vs WooCommerce) also affects operating costs after launch.

At MOSS STUDIO, shop / eCommerce projects start from CHF 3’490 on Shopify or WooCommerce. Hosting and domain in year one are included in the package. Not included by default: professional product photography, very large catalogues (for example well over 30 products without an add-on), platform migrations, or ongoing ads/SEO after launch. The Shopify subscription stays on your account.

All public entry prices are also on the pricing page.

What factors drive website cost?

Number of pages

More pages mean more structure, more copy, more SEO alignment and more QA. A keyword map stops service pages from competing with each other — and saves expensive rebuilds later. “Endless pages” without a strategy is not an advantage; unlimited pages on a clear map is.

Design and branding

Ready-made templates are faster. Custom design, brand alignment and UI detail take more time. Logo and full brand identity are often separate from website packages — if you buy branding and website together, read both scopes separately rather than mixing them.

Copy and content

Copy is a large cost block. Providing content yourself lowers effort. Agency copy from briefing inputs costs more — and usually produces more consistent pages aligned to search intent. Photos, references and FAQ content also affect effort.

Multilingual

A second language roughly doubles content and often part of the SEO work (separate titles, URLs, internal linking). Many fixed-price packages start monolingual; translations and language versions are planned separately. That is double content work, not an upsell gimmick.

SEO

SEO foundation (titles, structure, indexing, local signals, structured data) belongs in a professional setup. Ongoing SEO is not a one-off build price — it runs as subscriptions or separate retainers. Ranking promises do not belong in a serious quote.

Forms, booking and integrations

Contact forms, WhatsApp, newsletter, booking tools or payment links raise integration effort. The Business Website includes up to five integrations; extras cost CHF 30 each. Complex CRM or ERP connections are usually custom and quoted separately.

eCommerce

Product catalogue, checkout, payments, shipping and mandatory legal pages make a shop its own project type — not “a website plus a cart plugin”. Abandoned-cart flows, discount logic and product care also belong in the post-launch cost picture.

Maintenance, hosting and ongoing care

After launch you still have domain, hosting, backups, updates, security and content changes. Ignoring that saves money at the start and costs later through outages, outdated plugins or unsafe forms. Plan ongoing costs from day one.

Build it yourself or have it built?

The real question is rarely “DIY or agency?” — it is: where is your time best spent, and where does a mistake cost more than the agency invoice?

Option	Advantage	Drawback	Best for
DIY / builder	Cheap at the start, fast live	Owner time, design/SEO risk, often later rebuild	Very small projects
Freelancer	Personal, flexible	Quality and availability depend heavily on one person	Clear, limited briefs
Classic agency	Broad capability	Open hours, longer process, less price predictability	Complex custom briefs
Productised agency	Fixed scope, transparent CHF prices	Less “anything possible” without a change order	SMEs that want predictability

Trade-offs that quotes often skip: your own time has a price. Open hourly models shift responsibility and budget risk. A productised agency trades maximum flexibility for predictability — extras remain possible, but are quoted upfront.

MOSS STUDIO works as a productised agency: fixed packages, clear scope, public prices. That is not better for every project — but it helps when you want to know what you pay and what is delivered. See examples under Work.

One-off cost vs ongoing website cost

The build is only the first block. Total cost of ownership typically includes:

• Domain and hosting
• Backups and security
• Software or platform fees (e.g. Shopify)
• Technical maintenance and updates
• Content changes
• Analytics and SEO
• Further development (new landing pages, campaigns, integrations)

A cheap build without a care plan looks attractive until the first security update is missed or nobody knows who owns the CMS. Separate build and operations — and decide deliberately what stays in-house and what is outsourced.

At MOSS STUDIO, MOSS Website is the transparent care example: CHF 490/month or CHF 390/month annually. It includes updates, weekly backups, uptime monitoring, SSL checks, content edits within the plan (roughly 5 hours/month), GBP monitoring and monthly SEO updates. Cancel monthly, 30 days’ notice, price locked for 12 months. Work outside the plan: CHF 120/h, quoted and prepaid. That is care — not a promise of unlimited new development.

Subscription details: MOSS Website and other plans.

What do you get at MOSS STUDIO for the price?

This section is deliberately MOSS-specific. Figures come from the current price catalogue — not from market comparisons.

MOSS offer	Price	Best for
MOSS One	CHF 1’290 build + MOSS Website (CHF 490/mo or CHF 390/mo annually)	Clear one-pager presence
Business Website	from CHF 2’490	SMEs with several services and SEO needs
Shop / eCommerce	from CHF 3’490	Selling products online

The model:

• transparent fixed CHF prices on publicly defined packages
• clear scope instead of an open hours list
• 50% deposit on one-off projects (MOSS One: CHF 645), balance on delivery
• extras CHF 120/h, quoted in writing and prepaid
• capacity deliberately limited: about two new one-off projects per month

No new packages, no hidden “from CHF X” tricks outside the live catalogue. What applies today is on Pricing and the service pages.

Which website does my business need?

Use this as a first filter — not a substitute for a short call on edge cases.

I only need a clear professional online presence

→ MOSS One — one focused page, live quickly, with care.

We have several services and want to be found on Google

→ Business Website — keyword map, service pages, SEO foundation.

We sell products online

→ Shop / eCommerce — checkout, payments, product structure.

We need custom functionality

→ A short project-fit call. Custom is scoped and quoted as needed — not sold as a standard card.

If you want to discuss scope and pick the right entry point, contact us. We clarify type, priorities and budget frame — without placeholder check tools and without ranking promises.

→ Discuss your project